Starbucks, Chipotle Mexican Grill
Starbucks hires former Chipotle executive Tressie Lieberman as first global chief brand officer
Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based company’s first global chief brand officer. CEO Brian Niccol announced the creation of the new position last month as a way to ensure “clear accountability under a single leader” regarding consistent portfolio-wide brand experience.
To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...
For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
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Starbucks (NASDAQ:SBUX) Appoints New Global Brand ChiefStarbucks ($SBUX) has appointed a new global brand chief as incoming CEO Brian Niccol shakes up the retail coffee chain.
New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
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Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...
The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.
The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...
Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.
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