The search interest in specific costumes appeared to vary widely from region to region, but there were definitely some common themes.

If you’re trying to avoid the same Halloween costume as everyone else – or if you’d rather blend in with the crowd – Google’s new Frightgeist page has you covered.

Whether you are unsure about what your Halloween costume should be or want to stand out from the crowd, Google has you covered. Google’s Frightgeist Halloween costume tool uses Google Trends technology to predict the most popular Halloween costumes for 2024.