Irv Gotti, the famed hip-hop music executive from New York City, has died at the age of 54. Def Jam Recordings shared a message on social media late Wednesday night confirming his death, saying the label is "deeply saddened.

A founder of Murder Inc. Records, he helped launch the careers of Ja Rule and Ashanti and was credited as a producer on 28 records that made the Billboard Hot 100.

Gotti, born Irving Domingo Lorenzo Jr. on June 26, 1970, was a key figure in the sound of ‘90s and 2000s hip-hop, when brash lyricism and outsized personalities blended seamlessly with pop hooks and R&B tenderness.