Despite the ongoing and loud woes of your neighborhood Brad, Chad or Dad, the Kansas City Chiefs are headed back to the Super Bowl and so is pop star Taylor Swift. A study from Lending Tree found Swift's appearance at games to support boyfriend Travis Kelce have impacted how about a quarter of Americans view the NFL — for the good and bad.

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift with some of the boost.

At age 35, Taylor Swift has been at the top of the music industry for two decades. She’s one of the top 10 best-selling artists of all time and the most financially successful musician of her generation.

Travis Kelce gushed over girlfriend Taylor Swift's tunnel walk outfits while speaking to press during a conference held before the 2025 Super Bowl match between the Kansas City Chiefs and Philadelphia Eagles on Feb.

And of course on Super Bowl Opening Night, someone — it appears to be Rich Shertenlieb, the former Toucher and Rich co-host — asked Travis Kelce what he loves more: Taylor Swift or “phantom 15-yard roughing the passer penalties in the playoffs.”