Disney’s premium line-skipping pass costs up to $449 a day, plus tax, and that’s in addition to the cost of a ticket. As if taking your kids to Disney theme parks wasn’t already expensive enough, the Walt Disney Company has found a new way to upsell desperate parents who are willing to pay big bucks to skip the long lines at its theme parks in California and Florida.

Disneyland’s line-cutting perk has gone from the most affordable to the most expensive among Southern California theme parks with the introduction of a pricey new front-of-the-line option aimed at VIP big spenders.