Cook told the Wall Street Journal that he set his mind as a child to attending Auburn University, where he "studied industrial engineering, watched football and learned to ask lots of questions."

While discussing his daily routine, Tim Cook told Ben Cohen in this WSJ Magazine interview that “every day” he uses “every product.” In the story, he mentions using an iPhone, an Apple Watch, AirPods, and then, for work, two different MacBooks, an iMac, a Vision Pro, and an iPad Pro.