Starbucks, Yum! Brands and Tressie Lieberman
Starbucks plucks Yahoo's CMO to be its new chief brand officer
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
Starbucks hires former Chipotle executive Tressie Lieberman as first global chief brand officer
Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based company’s first global chief brand officer. CEO Brian Niccol announced the creation of the new position last month as a way to ensure “clear accountability under a single leader” regarding consistent portfolio-wide brand experience.
Starbucks ropes in Tressie Lieberman as Chief Brand Officer
Starbucks has appointed Tressie Lieberman as the Chief Brand Officer, as per media reports. Prior to this, Tressie Lieberman was Chief Marketing Officer at Yahoo. Lieberman will work with Brian Niccol,
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn around the U.S. business.
Starbucks Taps Ex-Chipotle Executive to Lead Brand Revamp (1)
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: restoring the company’s coffeehouse vibe.
Starbucks hires ex-Chipotle executive to lead brand revamp
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: restoring the company’s coffeehouse vibe.
Starbucks new CEO taps fellow Chipotle alum for top marketing role
Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a spate of executive reshuffling by new CEO Brian Niccol. Lieberman and Niccol overlapped at Chipotle,
Starbucks’ Niccol Taps Ex-Chipotle Executive to Reposition Brand
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive for a key role in new boss Brian Niccol’s efforts to reverse a sales slump and revitalize the brand.
Tech Moves: Ex-Yahoo CMO joins Starbucks; Shape Therapeutics’ CEO steps down; Read AI grows team
She’ll be based in Seattle and report to CEO Brian Niccol, who took the company’s helm in August. Niccol, the former Chipotle ...
Stellantis should deliver on investment commitments, White House says
Chrysler-parent Stellantis should make good on its commitments to the United Auto Workers union and to communities impacted ...
Business Insider5y
Will Wei
It indicates, "this type of media can be played." Tressie Lieberman, CMO of Yahoo, discusses her connected strategy to bring back Yahoo's "iconic energy". She was interviewed at the Cannes Lions ...
Fox News6d
Hadassah Lieberman reflects on what late senator 'taught us' about faith
The late Sen. Joe Lieberman's wife Hadassah and son Matthew join 'Fox News Sunday' to discuss how faith influenced the late senator and his book 'Faith's Answers to America's Political Crisis.' ...