Then plop the turkey in a roasting pan, spray or brush the turkey with oil then bake. No need to cover it for the first few hours. When it hits the 4-hour mark, then Butterball said to loosely tent it with foil to prevent overcooking.

With convenience in mind, the new Cook from Frozen turkey just requires two easy steps: unwrap and roast. There is no thawing necessary. It also doesn’t need basting, brining or evening seasoning. Butterball says it has made a “specially formulated” brine that keeps the meat moist during the roughly five-hour-long roasting process.

The Garner, North Carolina-based brand is making the holidays simple for both first-time hosts and seasoned cooks.

Butterball, the largest turkey company in the U.S., recently released a frozen bird that allows diners to go cold turkey on the multi-hour process of thawing the Thanksgiving staple. The company’s new “Cook from Frozen” turkey only requires two steps before it is prepped for the plate: unwrapping it and cooking it in the oven,