Reports Apple is closing down Vision Pro production seem counter intuitive, given that in the last few days, Cisco and Vimeo have both released software for the high-tech headset, which is also now being used for pilot training.

CEO Tim Cook recently said the $3,500 Vision Pros weren't a "mass market product." Analysts said scaling back production would be smart.

The tech company has slowed down production of the mixed-reality headset since the early summer, the Information reported on Wednesday. By the end of the year, Apple could even opt to completely stop making the current version of the Vision Pro, multiple people involved in building components for the headset told the outlet.

Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end

According to the report, the company that does the final assembly of Vision Pro headsets has been warned production could wind down in November. There are caveats, including that production could ramp up if demand increases for some reason, and that a future model could use some of the same parts but with an upgraded processor.

Apple's Vision Pro headset hasn't exactly been a smash hit.

Apple has sharply scaled back its Vision Pro production since early summer and could stop making the existing version of the mixed reality headset by year-end, the Information reported on Wednesday, citing people involved in building its components.

A new report from The Information says Apple has steeply reduced production of the company's Vision Pro mixed reality headsets. According to what the publication calls "multiple people directly involved in building components for the device," the Cupertino company could stop making the headset as soon as November.

Production of the Apple Vision Pro scaled back considerably over the summer, but a new report claims there's a chance Apple may stop it entirely by the end of the year.