But by 2004, the iPod had a starting price of $299 and could run as high as $399. Apple needed to offer a music player that many more people could afford. And that came in 2004, the year of the ...

Pour one out or better yet, braid a French twist for the iconic iPod Shuffle. Once the world's smallest digital music player, Apple's iPod Shuffle is now relegated to the tech giant's growing ...

The Apple iPod Touch was a great portable music player and we miss it dearly, but the relentless progression of Apple's iPhone took over music-playing duties for most users, making the Touch redundant ...

Prior to joining CNET, Lisa served as a senior tech correspondent at Insider covering Apple and the broader consumer tech industry. She was also previously a tech columnist for Time Magazine and ...

NVIDIA, Apple, Microsoft, Alphabet and Advanced Micro Devices are included in this Analyst Blog. The Oracle of Omaha has parted with more than 515 million shares of Apple in favor of Wall Street's ...

Apple's generative AI capabilities will be at the heart of the iPhone 16 experience -- over time. Right now, you can try out the public beta if you have an iPhone 15 Pro or any iPad or Mac with an ...

Here’s how it works. Read on for more about the recent and future Apple events, and more details on what happened at the last Apple showcase. Since then, Gurman has made the same claim again ...

We just saw the iPhone 16 launch in September, but Apple could only pack so much into that showcase. The rumors suggest that the tech giant still has a lot to unveil this year, and reports ...

Apple had been counting on new artificial intelligence features to make the iPhone 16 a major hit. But pre–sale estimates point to a more muted early response than Apple had hoped. Apple needed ...

The initial version of Apple Intelligence focuses on helping you with words and photos. Prepare to be impressed and unnerved. By Brian X. Chen Brian X. Chen is The Times’s lead consumer ...

Here’s how it works. Now that Apple has unleashed its new iPhone 16 lineup and we've had a chance to thoroughly test each model, the iPhone 16 Pro Max reigns as the best iPhone you can buy.