While the cost of nostalgia may not be calculable, the cost of tariffs is, and because of them, several popular toys, ...

Mattel executive says it may have to charge consumers more for its toys because of higher tariff costs on imports from China.

Mattel shares climbed as much as 18% in early trading on Wednesday after the Hot Wheels maker provided an upbeat annual ...

A recent multi-year licensing partnership with Formula One is set to further strengthen Hot Wheels’ long-term growth potential. Notably, after witnessing the global success of the Barbie movie ...

The toys set to branch into the world of manga are currently Hot Wheels and Barbie. The first sets of the manga are slated to be published in 2026. A Baldur's Gate 3 player shows off their ...

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

The tactics everyday people use to “FIRE” and pursue their dreams. Greta Gerwig’s Barbie movie continued its record-breaking run this weekend, racking up an additional $131.5 million in ...

The initial titles will include a western-style manga graphic novel series inspired by Hot Wheels, along with new stories featuring characters from Barbie. The new series are set to debut in print ...

Mattel shares surged 14% in premarket trading today after the Hot Wheels maker provided an upbeat annual profit forecast and ...

Some of the toy makers’ hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie. The first titles are set to debut in print in early 2026.