In 2021, Nike partnered with Roblox to release Nikeland, a virtual world allowing users to buy virtual products and dress ...

The most talked about and market moving research calls around Wall Street are now in one place. Here are today's research ...

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...

Nike also collaborated with Roblox, an online game platform, and NBA2K, where players could unlock exclusive sneakers. Nike sources said the company's efforts — despite the patent and trademark ...