Starbucks, chipotle mexican grill
To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...
For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
She’ll be based in Seattle and report to CEO Brian Niccol, who took the company’s helm in August. Niccol, the former Chipotle ...
New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.
The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...
Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.