The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

OpenAI launched ChatGPT Search in October 2024 and then made it free for all users in mid-December. Now, you don’t even need an account to use ChatGPT Search. How ...

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Google Search is now offering detailed shopping for product queries in the AI Overviews. Google will first give you a summary answer, which you can then expand, which will provide a super long and ...

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Google's AII system will generate backgrounds for product images while maintaining the original product appearance.