Learn how B2B organizations can adjust their sales funnels for Gen Z buyers with ABM, content marketing, and PR tactics.

Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies. The report was based on analysis of ...

Public Relations - More than one-fourth of public relations and communications professionals say they are already using ...

What's trending on Salesforce's AppExchange app marketplace this year? To find out, SFApps analyzed a host of recent data points related to the marketplace. An infographic (below) covers key findings ...

Learn how Google's updated SEO policies address AI-generated content and what marketers need to know to stay compliant.

Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood. That's according to research from ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

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This infographic covers tips for successfully selling to executives structured around a STRATEGIC model with nine pillars.

In 2023, nearly half of all marketing agencies faced revenue declines, and many struggled to attract new clients because of economic uncertainty. As economic uncertainty continues into Q4 of 2024 and ...

Social media may be the dominant channel for personal communication, but for business nothing beats a four-decade-old platform that still demands respect: email. Over 80% of companies rely on email as ...