Spotify, Ibotta and McLaren have found hyper-personalization is easier than ever by leveraging AI and real-time data.

Chief Marketing Officer Jonathan Mildenhall suggests Rocket Companies’ Super Bowl creative idea will rival Nike’s “Just Do It ...

Numerous brands have scaled back or scrapped diversity, equity and inclusion programs in recent months, including Lowe’s, ...

Chairman and CEO Arthur Sadoun defends Publicis Groupe’s transparency in principal-based buying and says rival WPP CEO Mark ...

Laws in 18 states treat race and ethnicity as sensitive data, leading to growing restrictions and workarounds in media buying ...

Burberry: Seven celebs—Olivia Colman, Barry Keoghan, Zhang Jingyi, Cara Delevingne, Cole Palmer, Eberechi Eze and Little Simz—roam the British outdoors in Burberry’s quirky autumn campaign from agency ...

The advertising industrial complex reports in averages. Average CPM, average CPC, average TACoS (total advertising cost of ...

Flo from Progressive tells a group of cash-strapped people that they don’t have to make financial sacrifices now that they’re ...

Netflix added more than 5 million customers in the third quarter and eclipsed Wall Street’s expectations on every major ...

Too many brands are failing to think beyond stereotypes or events such as Hispanic Heritage Month when it comes to marketing to this community. Fifty-nine percent of Hispanics say brands aren’t doing ...

Multiple brands are prioritizing pop-up events and turning them into pop culture moments on social media and real life.

Partnerships with influencers like Caleb Williams and Addison Rae have helped Ferrara drive awareness for brands including ...