Rideshare company Lyft is putting tire rubber to the road in terms of communicating the importance of voting in the 2024 ...

WPP announced yesterday that AKQA Group CEO Ajaz Ahmed has resigned from the agency he founded in 1994. It’s a significant ...

Changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement are expected to shape ...

The tool will connect across the entire Interpublic portfolio, which includes IPG, performance marketing agency Kinesso, and media agency UM among others. Interact is available and being utilised ...

It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes. The text behind them reads, “I’m voting for ...

Heinz released back-to-back campaigns that are being called out for their racist stereotypes, highlighting continued pitfalls ...

Agencies are diversifying the services they offer, a strategy that is linked to spending more time on where their existing ...

In an effort to reach Gen Z consumers, Kraft Heinz brand Mio is offering to pay for ad space on the generation’s accessory of ...

Amplify’s innovation practice Futures has created a DoomScroller robot to monitor how social media can influence people’s ...

In a profile for Campaign, Publicis Media UK chief executive Niel Bornman set out his vision to "disrupt the media model" as ...

As the Google vs. DOJ trial continues to progress, the US Department of Justice (DOJ) has formally recommended a potential ...

Behind it all is Jennifer Wilson, a long-time Lowe’s marketer who took on the CMO role in the spring. She brings nearly two ...