Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain ...

Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers.

How Chinese Laundry capitalized on the “Taylor Swift Effect" by using small budget solutions, creative marketing, deep ...

While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties ...

The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are ...

Editor’s Note: Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing ...

Editor’s Note: Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Email is particularly important because it serves as an ...

The pandemic changed how a lot of companies do business. In McDonald’s’ case, supply chain disruptions forced the brand to cut several food items from its menu, among other efficiencies. But the ...

Editor’s Note: Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Thanks to the tool’s ability to send ...