Hyper-personalization is a key consumer motivator, with 60 percent of shoppers worldwide saying it is “extremely” or “very” important to receive tailored offers. Mass-marketed discounts are a relic of ...

Investment firms Silver Lake and GIC are acquiring Zuora, providers of a business monetization suite, in a stock deal valued at $1.7 billion.

Dovetail's new products and features fully automate data analysis and insight discovery across design research, product development, and every customer interaction.

DoubleVerify's expanded partnership delivers media quality authentication for advertisers using Spotify Ads Manager.

LoopMe, a brand advertising performance technology provider, has launched Brand Outcome Scores (BOS), an artificial intelligence-powered media scoring tool for advertisers with predictive scoring for ...

VideoAmp, a media measurement company, today launched the next generation of the Powered by VideoAmp Platform, encompassing a full suite of application programming interfaces and enhanced dashboard ...

Teams will have access to Adobe Express within Miro's Innovation Workspace to create, collaborate, and execute on content in one place.

WeDoCRM, a CRM specialist agency, has launched CRM Audit Service to help businesses unlock the full value of their CRM systems.

Amazon launches AI creative studio, audio generator, product launch, optimization, and measurement solutions, and a new Amazon DSP experience.

The Treasure Data AI Framework is built on top of the unified, accurate customer data within Treasure Data CDP, with integrated privacy and security features. The first innovations within the Treasure ...

MessageGears' Data Activation and Engagement Platform will help companies unify, activate, and engage customer profiles directly from their cloud data warehouse.

Cognira is partnering with Eversight by Instacart to help retailers optimize their merchandising strategies and leverage AI-driven insights ...