As someone who’s been on the front lines of marketing for years, I’ve had the privilege of meeting some of the top creators and innovators in the space. One of those creators is Derral Eves, a true ...

Choosing the right newsletter platform can be tough, as once you commit and start sending email campaigns, it’s hard to pause the activity and start from scratch. You might miss a weekly newsletter or ...

Creating and selling online courses is an effective way to generate income while sharing your knowledge with a wider audience. But it’s not just about putting content out there; it’s about crafting a ...

B2B and B2C customers aren’t the same, so tailoring your marketing efforts to each is crucial. To start, you’re either marketing to one consumer or a department at a company — but it goes deeper than ...

Affiliate marketing can be profitable and fulfilling, but success won’t happen overnight, and your results will depend on various factors. In this post, we’ll examine several considerations to ...

It’s no secret that the key to long-term and sustainable growth is customer retention. You’ve probably noticed how Beyonce, BTS, and Taylor Swift have hordes of die-hard fans. Do you know how they ...

If you work in marketing, you’ve certainly encountered AI or at least heard of it and considered whether you should use it. Research conducted by GetResponse about the use of AI in marketing showed ...

Want your business to grow without increasing your marketing budget? Then make sure you produce SEO friendly content. Here’s how it works. Search engine optimized (SEO) websites with solid authority ...

There’s no doubt that social media has been very influential and powerful lately. Everyone is chasing that next viral post, TikTok dance, or Instagram trend. But as someone who’s been in the game for ...

A picture may be worth 1,000 words, but a top-of-the-line portfolio is worth thousands of gigs. Research shows that 94% of a website user’s first impressions of a business are design-related, which ...

SPF? DKIM? DMARC? What do they mean and why are they important for email marketing? And how can you ensure that your emails get delivered and don’t land in the spam folder? Jack, the marketing intern ...

If you find yourself caught in a dilemma choosing between SEO and PPC for your marketing campaign, you’re not alone. Digital marketers working across different domains and industries are often faced ...