The London Stock Exchange Group went on a transformation journey to simplify and refine its brand architecture and message ...

Nestlé is an interesting case study. Its recently installed CEO, Laurent Freixe, who took over in August, has been on the ...

Almost a fifth of brands anticipate job cuts in 2024’s final quarter, according to exclusive IPA Bellwether data.

Mastercard’s sales team used to inundate marketing with requests for “pretty pictures” but the brand’s B2B marketing lead has ...

The team at Johnnie Walker takes its guardianship of the brand very seriously, thinking carefully about what it has inherited ...

Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to ...

The latest quarterly IPA Bellwether report demonstrates a fall in marketing budgets as pessimism grows around the upcoming UK ...

The KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers ...

Consumers are fairly evenly split on whether they view cookies positively or negatively. Around one-third view cookies ...

The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and ...

Poundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.

Terry’s is experimenting with new products and different category entry points to chase growth - even if that means dropping ...