And creating a new product category? That’s one of the most high-risk, high-reward strategies in product marketing. When you ...

PT Sasa Inti achieved remarkable success at the 2024 Marketing Excellence Awards (MEA) this year, one of Indonesia's most ...

The diverse pan-industry selection jury comprised leaders from Havas Media, Lionsgate Play, FCB, Jio, Domino’s, Abbott, ...

The event brought together business leaders, community members and supporters to recognize the top businesses and services ...

When we talk about festivals in India, we’re talking about more than just one day of celebration. The nation’s cultural ...

But the template goes even deeper, covering the resources you’ll need to reach your objectives and defining your budget for different marketing categories. One drawback is that this template ...

It is time to show some love for the Philippines once again as the country is in the running to win several categories at the ...

The Fast Moving Consumer Goods (FMCG) sector is often regarded as the legacy brand sector’ and many of the country’s most influential CEOs trace their roots back to FMCG companies—a trend that’s far ...

The agency’s work on ITC MasterChef won in the Instant Impact/Promotion category. Mumbai: Performics India, an end-to-end digital marketing agency under Publicis Groupe India, has been ...

While e.l.f. Beauty is well-placed for long-term growth, current macroeconomic challenges, a competitive landscape and high ...

Influencer marketing generated 11x ROI while influencer partnerships grew by 21% year-on-year, according to Qoruz’s Diwali ...