they can now use that term thanks to deal with Pat Riley

Why famed NBA coach Pat Riley will benefit from potential Chiefs 'three-peat'
The Kansas City Chiefs have a chance to do something not seen in North American sports since 2002, and famed NBA coach Pat Riley is rooting for it.
Chiefs, Pat Riley strike deal for use of “Three-Peat”
The phrase has been licensed by Riley for use after the Chicago Bulls won three titles in a row, twice, when the Yankees won three straight World Series from 1998 through 2000, and when the Lakers eventually won three consecutive NBA championships from 2000 through 2002.
How will ex Lakers coach Pat Riley take away the Chiefs' chance of using the “three-peat” term?
The Kansas City Chiefs overcame Buffalo Bills on Sunday, which means Pat Riley could be in line for a huge payday. The term "three-peat" has become famous among sports fans in the last three decades.
If Chiefs win Super Bowl 'three-peat,' they'll have to pay Pat Riley to use it
If the Chiefs hit three Super Bowl wins in a row, they may have to pay Miami Heat's Pat Riley before they can crank out T-shirts.
Pat Riley’s trademark phrase could pay out big if Chiefs win Super Bowl
In a matter of days, the Kansas City Chiefs will leave for New Orleans and Super Bowl LIX, where they hope to become the first team in NFL history to win three successive Super Bowls. Standing in their way are the Philadelphia Eagles, winners of the NFC and the team Kansas City defeated in Super Bowl LVII, two seasons ago.
Pat Riley, NFL agree to deal allowing “three-peat” on Chiefs merchandise
Three-peat.” The term has been used for over thirty years, coined by former Los Angeles basketball player Byron Scott.
How Pat Riley Could Profit From Chiefs' 'Three-Peat'
Be careful about using the terms "3 peat," "threepeat," or "three-peat" should the Kansas City Chiefs win their third straight Super Bowl. If Kansas City created merchandise using the phrase, then they would likely owe Miami Heat president Pat Riley a pretty penny.
Miami Heat's Pat Riley Gives Blessing For Chiefs Three-Peat
Outside of the Chief's players, coaches, their families, and Chiefs Kingdom, no one is rooting for a Kansas City victory in Super Bowl LIX more than Miami Heat
As KC Chiefs bid for three-peat, they can now use that term thanks to deal with Pat Riley
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR
Eagles could cost Pat Riley millions by preventing a Chiefs Three-Peat in Super Bowl LIX
Peat” in the event the Chiefs win their third straight Super Bowl, and the Eagles could cost the Hall of Fame coach millions
Heat’s Pat Riley, Chiefs Discuss Possible ‘Three-peat’ License
Miami Heat president and minority owner Pat Riley could see his wealth expand if the Kansas City Chiefs, which won Super Bowls 2023 and 2024, defeat the Philadelphia Eagles on Sunday and become the first team to pull off a Super Bowl “three-peat.
Why NBA executive Pat Riley may benefit from potential IndyCar, Indy 500 3-peat winners
IndyCar stars Alex Palou and Josef Newgarden are both eyeing historic three-peats in 2025. But they'll have to negotiate with ...
The Chiefs are on course to win a historic Super Bowl three-peat. This NBA legend could benefit after trademarking the term
The Kansas City Chiefs have an opportunity to etch their names into the NFL’s history books at Super Bowl LIX if they are ...