Holland America is the first to confirm the usage of artificial intelligence, instead of filming and using actors, to create ...

Meta's latest Super Bowl ad highlights the power if its latest Ray-Ban collaboration, though they evidently aren't powerful enough to save an expensive banana.

The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...

Seal, Eugene Levy, Willem Dafoe and Juno Temple discuss why they have leant into laughter for their Super Bowl commercials.

Companies are going all in on AI ads at Super Bowl 2025. OpenAI, GOOGL, GDDY, META, BKNG and CRM are spending $8M per ad.

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...

Google has released a couple of commercials at Super Bowl 2025, which highlight Pixel 9's Gemini Live Assistant's features. Read ...

The Peacock Group recently hosted its annual Super Ads Preview Party, during which Jay Cranford, chief creative officer and ...

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

Sports Edition. Looking for the most recent regular Connections answers? Click here for today's Connections hints, as well as ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

OpenAI will air a pricey Super Bowl ad on Sunday, according to a Wall Street Journal article on Feb. 5. The ad will be the buzzy Silicon Valley company’s first TV spot.