Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive for a key role in new boss Brian Niccol’s efforts to ...

Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...

Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based ...

Making early strides to address workers’ concerns will be crucial for Starbucks CEO Brian Niccol, who took over on Sept. 9.