Karva Chauth 2024 is not only about the rituals but also about strengthening the bond between partners. Following the traditional do’s and avoiding the don’ts ensures that you observe the festival with grace,

The festival of Karva Chauth is centuries old, and many parts of the country celebrate it. It is a festival that married Hindu women observe through a fast, praying to God to have her husband live long.

In Delhi alone, sales are projected to reach around Rs 4,000 crore, potentially setting new records for this occasion. Markets reflect not only the enthusiasm of women preparing for the fast on Karva Chauth, but also the growing number of men participating in the observance.

The Karva Chauth festival, scheduled for tomorrow, is projected to generate an estimated Rs 22,000 crore in business across India, a notable increase from last year's figure of over Rs 15,000 crore.

The shopping list for Karva Chauth includes various items such as jewellery, sarees, puja calendars, and essential puja materials like Karva pots and sieves. Special items like the Karva Chauth storybook and decorative thalis are also popular,

Karva Chauth has evolved into a major economic event, generating an estimated Rs 22,000 crore in business across India. The festival, linked to Prime Minister Modi's "Vocal for Local" initiative, has spurred demand for jewelry,

Over the past week, markets across the country have witnessed a lively atmosphere, with bustling crowds shopping for clothing, jewelry, cosmetics, gift items, and puja essentials