Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

OpenAI launched ChatGPT Search in October 2024 and then made it free for all users in mid-December. Now, you don’t even need an account to use ChatGPT Search. How ...

Google Search is now offering detailed shopping for product queries in the AI Overviews. Google will first give you a summary answer, which you can then expand, which will provide a super long and ...

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.