The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

OpenAI launched ChatGPT Search in October 2024 and then made it free for all users in mid-December. Now, you don’t even need an account to use ChatGPT Search. How ...

Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Google Search is now offering detailed shopping for product queries in the AI Overviews. Google will first give you a summary answer, which you can then expand, which will provide a super long and ...

SEO is always evolving. Why navigate it alone? Find out how mentorship can fast-track your learning and boost your career.

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.