“News Audience Engagement Initiatives You Can Use” is a report by INMA that details 23 of the world's best club- and community-based programmes by news publishers to deeply connect with readers. As ...

Leaders from Prisa Media, The Athletic, Clarín, and El Tiempo explain how they use events, a registration system, localised ...

Süddeutsche Zeitung created a personalised year-in-review to enhance readers’ interaction with its content using gamification ...

Newsletters are the primary way — from beginning to end — that we can control how we engage with our audiences, said Katrice Hardy, executive editor at The Dallas Morning News. So what is the strategy ...

Over the past year, several prominent news Web sites in New Zealand have shuttered or refocused their efforts in new areas.

Vitaliy Sych, editor-in-chief of The New Voice of Ukraine, talks about the realities of doing journalism in the middle of war ...

With the creation of the Article Horn in 2023, VK Media has been able to harness predictive analytics and optimise content ...

In the algorithmic era of media, news publishers face unprecedented challenges and opportunities in demand generation. This Webinar, part of INMA's Readers First Initiative, digs into three critical ...

AI-powered paywalls offer transformative possibilities, enabling data-driven decisions that optimise total revenue, enhance ...

The weather in Bergen, Norway, is famously unpleasant, but Bergens Tidende created a new weather app to make it fun.

INMA global benchmark research shows news companies bringing in digital revenue are growing their overall operating profit ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...