In the 80s, the Home Care category had one distinctive, innovative brand, Yumoş. Their target was the domestic mother who was taking care of the household to provide comfort to her family. Throughout ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

This report summarises the latest research from WARC Media, with a focus on Baby Boomers' media consumption. In 2024, over-55s globally will spend 54.4% of their media time online. There is a growing ...

Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

Phase two of the Advertising Research Foundations's Attention Measurement Validation Initiative studied the methods for measuring attention across providers and found that the various tools – from eye ...

This opinion piece is part of the Future of Strategy 2024 series, WARC subscribers can read the full report here. Too many brands ignore a powerful source of consumer knowledge before launching a ...

This opinion piece is part of the Future of Strategy 2024 series, WARC subscribers can read the full report here. With the complexity of the media landscape, it’s easy to get bogged down by the how ...

With the rise of AI tools and an increasingly bland landscape of ads, a strategist’s greatest strength may be the ability to embrace the absurd or sell through a seemingly illogical plan, argues Jorge ...

As China's digital landscape reaches new heights, strategists face unprecedented diversions in traditional strategic thinking. Yet, writes Jocelyn Tse, amid the proliferation of platform-specific ...