CEO Tim Cook recently said the $3,500 Vision Pros weren't a "mass market product." Analysts said scaling back production ...

According to the report, the company that does the final assembly of Vision Pro headsets has been warned production could ...

Regardless of how you slice it, though, it’s certainly worrying that the Vision Pro doesn’t have enough demand to continue ...

Apple is set to cut Vision Pro production, possibly winding it down entirely by November as it works on making something more ...

The CEO met with China’s Minister of Industry and Information Technology as well as the heads of some local companies, ...

The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple ...

Apple reduced production of Vision Pro, and it could stop making this headset completely by the end of 2024 to focus on a ...

The tech company has slowed down production of the mixed-reality headset since the early summer, the Information reported on ...

While discussing his daily routine, Tim Cook told Ben Cohen in this WSJ Magazine interview that “every day” he uses “every ...

Tim Cook, who has been CEO of Apple for 13 years, had no idea people were naming their iMessage group chats. But once he ...

Cook describes his morning routine. The first thing Tim Cook does when he wakes up is check his iPhone. Tim has long been ...

"Submerged" will be the first short film made for Apple Vision Pro, but the bold move doesn't address the headset's notable ...