The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...

We recently published a list of Jim Cramer Praised These 6 Companies’ Exceptional Management. In this article, we are going to take a look at where Starbucks Corporation (NASDAQ:SBUX) stands ...

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

The name appears in a new TV commercial, as well as its website and app. Starbucks’ new CEO Brian Niccol has also dropped the moniker in official earnings calls and interviews. Though it is ...

Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% reduction of the menu, which will affect both food and beverage items.

New CEO Brian Niccol is changing the company's processes and perks to go back to its premium branding and experience. Starbucks pays an excellent, growing dividend. There's been some progress ...

It seems like Tennessee head coach Brian Callahan has some high expectations for Shedeur Sanders. Sanders met with multiple members of the Titans staff last week, including Callahan and newly ...

CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically what would go away. He also didn’t say exactly when the items would ...

There's been some progress, and investors are picking up on that. They also have confidence in new CEO Brian Niccol, who's been at the helm about five months. Where to invest $1,000 right now?