The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...

Starbucks CEO Brian Niccol said 30% of the company’s food and beverage items would be eliminated by September as part of its “Back to Starbucks” plan. Starbucks' CEO is shaking up the coffee ...

Call it the "whole paycheck" problem. For Starbucks (SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this ...

This week on Nation's Restaurant News the top story was Starbucks CEO Brian Niccol foreshadows possible layoffs. Starbucks Corp. CEO Brian Niccol, in a message Friday to all partners, said the ...

Starbucks under newly installed CEO Brian Niccol plans to close down its stores for three hours later this month in order to run a workshop for baristas that will further train them to make their ...

Starbucks Corp. CEO Brian Niccol, in a message Friday to all partners, said the company is looking at its support organization and considering streamlining it, including possible layoffs ...

In a letter to employees, Starbucks Chairman and CEO Brian Niccol said the Seattle coffee giant needs to ensure all work has a clear and accountable owner who can make decisions. The company also ...

Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics like comparable sales and operating margins. The "Back to Starbucks ...