The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...

Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% reduction of the menu, which will affect both food and beverage items.

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

New CEO Brian Niccol is changing the company's processes and perks to go back to its premium branding and experience. Starbucks pays an excellent, growing dividend. There's been some progress ...

It seems like Tennessee head coach Brian Callahan has some high expectations for Shedeur Sanders. Sanders met with multiple members of the Titans staff last week, including Callahan and newly ...

Actor Ben Affleck has had a long and wildly successful career, and the public has also been invested in his personal life for ...

There's been some progress, and investors are picking up on that. They also have confidence in new CEO Brian Niccol, who's been at the helm about five months. Where to invest $1,000 right now?

I mean, look at its menu today. But the McDonald brothers realized 77 years ago—and Starbucks CEO Brian Niccol apparently agrees today—that sometimes the only way to get ahead is by stripping ...

Starbucks, now in turnaround after ex-Chipotle CEO Brian Niccol has launched an ambitious new plan for the coffee shop chain, lagged at 2.843. As part of the survey, customers were asked if they ...