The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks CEO Brian Niccol reaffirmed his commitment to simplifying the coffee chain's menu on Tuesday, revealing plans to cut 30% of its food and beverage offerings. "In the coming months ...

"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement shared with PEOPLE Cheng Xin/Getty Starbucks is cutting nearly a third of its menu.

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Starbucks CEO Brian Niccol spoke during the company’s first quarter fiscal year 2025 earnings call, and said the company would be cutting its food and beverage offerings by nearly a third by the ...

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

The "fundamental change in strategy" was outlined by Chairman and CEO Brian Niccol during a Tuesday earnings call. He noted that recent changes — like the return of the condiment bar and ...