The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

Starbucks has introduced a range of new drinks for February in line with the Valentine's Day theme. They have released three new refreshers and also brought back two coffee-based drinks.

Not only is Starbucks bringing back two fan-loved drinks perfect for Valentine’s Day, but it’s also introducing a new line of ...

The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...

We recently published a list of Jim Cramer Praised These 6 Companies’ Exceptional Management. In this article, we are going to take a look at where Starbucks Corporation (NASDAQ:SBUX) stands ...

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

The name appears in a new TV commercial, as well as its website and app. Starbucks’ new CEO Brian Niccol has also dropped the moniker in official earnings calls and interviews. Though it is ...

Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% reduction of the menu, which will affect both food and beverage items.