"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement shared with PEOPLE Cheng Xin/Getty Starbucks is cutting nearly a third of its menu.

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

The name appears in a new TV commercial, as well as its website and app. Starbucks’ new CEO Brian Niccol has also dropped the moniker in official earnings calls and interviews. Though it is ...

Starbucks CEO Brian Niccol reaffirmed his commitment to simplifying the coffee chain's menu on Tuesday, revealing plans to cut 30% of its food and beverage offerings. "In the coming months ...

The "fundamental change in strategy" was outlined by Chairman and CEO Brian Niccol during a Tuesday earnings call. He noted that recent changes — like the return of the condiment bar and ...

Starbucks granted new Chief Executive Officer Brian Niccol about $96 million after four months of work last year, one of the biggest compensation packages in corporate America. About 94% of Niccol ...

Starbucks CEO Brian Niccol spoke during the company’s first quarter fiscal year 2025 earnings call, and said the company would be cutting its food and beverage offerings by nearly a third by the ...

CEO Brian Niccol outlined the plan on Starbucks’ earnings call Tuesday, saying there’s soon going to be a “roughly 30% ...