Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...

The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

We recently published a list of Jim Cramer Praised These 6 Companies’ Exceptional Management. In this article, we are going to take a look at where Starbucks Corporation (NASDAQ:SBUX) stands ...

This name also appears on its official website. According to Today, the new CEO, Brian Niccol, has stopped using the full corporate name in official earnings calls and interviews. While the company is ...