(Reuters) - Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an unusual challenge: the company's mobile orders are as ...

Niccol plans to sequence mobile orders with an algorithm Mobile orders disrupt Starbucks' in-store customer experience Niccol's strategy contrasts with predecessor's mobile order focus "They come ...

Brian Niccol stands to earn $10 million in signing bonuses alone for staying at Starbucks for six months after a "dogged pursuit" to convince him to lead the company. The board’s investment ...

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.

Starbucks Corp. granted new Chief Executive Officer Brian Niccol about $96 million after four months of work last year, one of the biggest compensation packages in corporate America. (FILE ...

(Reuters) - Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an unusual challenge: the company's mobile orders are as disruptive ...

Starbucks CEO Brian Niccol said 30% of the company’s food and beverage items would be eliminated by September as part of its “Back to Starbucks” plan. Starbucks' CEO is shaking up the coffee ...