Mattel shares climbed as much as 18% in early trading on Wednesday after the Hot Wheels maker provided an upbeat annual ...

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

The toys set to branch into the world of manga are currently Hot Wheels and Barbie. The first sets of the manga are slated to be published in 2026. A Baldur's Gate 3 player shows off their ...

All the Latest Game Footage and Images from Hot Wheels: Barbie Dream Camper Don't be fooled by its appearance: the Barbie Dream Camper isn't your classic Sunday driver vehicle. Born for the ...

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including ...

A recent multi-year licensing partnership with Formula One is set to further strengthen Hot Wheels’ long-term growth potential. Notably, after witnessing the global success of the Barbie movie ...

Some of the toy makers’ hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie. The first titles are set to debut in print in early 2026.