Holland America's Super Bowl Commercial Was Almost All AI — And It Shows
Holland America is the first to confirm the usage of artificial intelligence, instead of filming and using actors, to create an ad at this year's Super Bowl.
OpenAI’s Super Bowl commercial suggests new marketing strategy
Tech company, OpenAI will introduce its first TV advertising ad on Sunday during the 59th Super Bowl.The Latest Tech News, Delivered to Your Inbox
AI Marketing at Super Bowl 2025: Will Pricey Ads Pay Off?
Companies are going all in on AI ads at Super Bowl 2025. OpenAI, GOOGL, GDDY, META, BKNG and CRM are spending $8M per ad. Will it be worth it?
2025 Super Bowl commercials: Watch all the ads from the big game
Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.
Super Bowl 2025 Commercials And The Current Viewer Mood
The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest.
This year’s Super Bowl ads are all about fun and familiarity
Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the Kansas City Chiefs going for a historic three-peat against the Philadelphia Eagles.
Super Bowl to feature AI product ads from Big Tech
But there's still the question of whether companies will use AI to actually create their Super Bowl commercials in the first place.
What to expect from this year's Super Bowl commercials: 'Lighthearted' ads and a focus on AI
There'll also be the usual cameos, but companies need more than a famous face to be successful, local ad exec Steve Merino says.
Stars send themselves up in Super Bowl ads
Seal, Eugene Levy, Willem Dafoe and Juno Temple discuss why they have leant into laughter for their Super Bowl commercials. (Feb. 7)
The Super Bowl Ads, Ranked
Here is our critic’s evolving survey of this year’s Super Bowl commercials, from best to worst. By Mike Hale Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition,
How much do Super Bowl commercials cost? 2025 ads set a new record
How much do Super Bowl commercials cost in 2025? A lot. A 30-second spot during Super Bowl LIX will cost about $8 million, a new record. The Associated Press reports Fox, which is broadcasting this year’s NFL championship,
From Dad Energy to Pickleball Hustlers and AI, Super Bowl Advertising Promises Entertainment
From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...
Super Bowl LIX Commercials: AI, Celebs, Muppets, Warren Buffett-Linked Brand Take The Spotlight
What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 ...
Meta's Super Bowl Ad Proves AI Glasses Are Smart, But Not Smart Enough To Save A Banana
Meta's latest Super Bowl ad highlights the power if its latest Ray-Ban collaboration, though they evidently aren't powerful ...
Google quietly edits Super Bowl ad to cut glaring error by Gemini AI about Gouda cheese
Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese ...
OpenAI’s Super Bowl ad vs. Perplexity’s Cybertruck activation—how the AI startups are competing at the Big Game
OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily ...
Why the Chiefs-Eagles Super Bowl rematch could deliver a ratings record for Fox
One factor that could push Fox’s Super Bowl audience to a new high is a streaming feed of the game that will be available on ...
Google fumbled its big Gemini AI ad for the Big Game
Google released a new Gemini AI for the Super Bowl game, which sparked a Gouda cheese controversy that Google had to fix.
Dad shares how fatherhood is the best work experience in tearjerker Google Super Bowl ad: Exclusive
In the two-minute ad's final images, the dad drops his daughter off at college. After she walks away from the car, you can ...