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The Starbucks Stock Rally Has Fizzled. Can Its New CEO Get It Going Again?
Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.
Starbucks scales back discounts as new CEO seeks turnaround
Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol took over the helm in August.
Starbucks Is Returning to Its Roots in Premium Coffee Under Turnaround CEO
The days of saving a few pennies on your daily coffee runs are over. Starbucks (SBUX), the world’s largest coffee chain, is pivoting away from promotional discounts under the leadership of Brian Niccol,
Why Starbucks' New Direction Will Mean Fewer Discounts For Customers
Under new CEO Brian Niccol, Starbucks plans to offer fewer discounts. Instead, the brand is opting to pivot towards a more premium coffee experience.
11h
Starbucks Has a New CEO and Some New Acquisitions. Here's Why the Stock Is a Table-Pounding Buy Right Now.
To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...
5h
Starbucks new CEO hires fellow Chipotle exec. to lead branding
Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...
5d
on MSN
Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
Hosted on MSN
20h
Starbucks (NASDAQ:SBUX) Appoints New Global Brand Chief
Starbucks ($SBUX) has appointed a new global brand chief as incoming CEO Brian Niccol shakes up the retail coffee chain.
3d
on MSN
Starbucks Quietly Made a Big Change That You May Not Have Even Noticed. You’ll Either Love It or Hate It
New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...
brandequity.economictimes.indiatimes
4h
Starbucks CEO taps Chipotle alum for top marketing role
Starbucks new CEO taps fellow Chipotle alum for top marketing role. Starbucks on Friday announced it hired food marketing ...
2d
on MSN
Stressed-out Starbucks baristas rip ‘skeleton’ crew staffing as new CEO takes helm: report
The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.
Restaurant Business
1d
Starbucks plucks Yahoo's CMO to be its new chief brand officer
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
Nation's Restaurant News
23h
Starbucks hires former Chipotle executive Tressie Lieberman as first global chief brand officer
Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based ...
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