Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

Its Gemini tool wildly overestimated global gouda consumption in ad that was meant to show off its capabilities.

As initially spotted by X user Nate Hake, Google had to edit its Wisconsin cheese-themed Super Bowl ad (in which the Gemini chatbot dispenses "useful" information about cheese) be