Football is great, but between plays, keep your eyes peeled for these celebrity cameos and product promotions.

Here are the biggest Super Bowl LIX commercials featuring stars like Martha Stewart, Vin Diesel, and Doja Cat.

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Every year, the Super Bowl is less of a football game and more of a cultural spectacle. Sure, we love the touchdowns and the ...

Aubrey Plaza and Michael Shannon brought plenty of "saltiness" to a USA TODAY interview in November about their new Super ...

Bad Bunny can’t help but flash his pearly white smile in new Super Bowl ad for Ritz Crackers that also features Aubrey Plaza ...

Sal Maiorana and Adam Benigni concur that the voters made the right call on Josh Allen as MVP. Snubbing Damar Hamlin again ...

For Ram Trucks' 2025 Super Bowl ad, moive star Glen Powell has been roped in to jazz up some old-fashioned fairy tales.

Some non-sports fans—and even sometimes the hardcore football faithful—will be rooting for the commercials on Sunday when the ...

Among the notable campaigns for Feb. 7: more Super Bowl spots along with new campaigns for Bayer, Johnnie Walker, On and PETA ...

Aubrey Plaza and Michael Shannon chat with USA TODAY's Ralphie Aversa about their Super Bowl commercial with Ritz. It was filmed in November of 2024.

Super Bowl ad, famously salty duo Aubrey Plaza and Michael Shannon pull up to the Ritz Salty Club — where an attitude is ...