Chief Marketing Officer Jonathan Mildenhall suggests Rocket Companies’ Super Bowl creative idea will rival Nike’s “Just Do It ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Spotify, Ibotta and McLaren have found hyper-personalization is easier than ever by leveraging AI and real-time data.

Numerous brands have scaled back or scrapped diversity, equity and inclusion programs in recent months, including Lowe’s, ...

On Breaking and Entering Media’s latest episode, Danny Robinson shares his career journey and his vision for The Martin Agency.

United Airlines recently recalibrated its out-of-home ad strategy and debuted several new digital billboards in New York City this month.

Netflix added more than 5 million customers in the third quarter and eclipsed Wall Street’s expectations on every major ...

Burberry: Seven celebs—Olivia Colman, Barry Keoghan, Zhang Jingyi, Cara Delevingne, Cole Palmer, Eberechi Eze and Little Simz—roam the British outdoors in Burberry’s quirky autumn campaign from agency ...

The advertising industrial complex reports in averages. Average CPM, average CPC, average TACoS (total advertising cost of ...

Multiple brands are prioritizing pop-up events and turning them into pop culture moments on social media and real life.

Too many brands are failing to think beyond stereotypes or events such as Hispanic Heritage Month when it comes to marketing to this community. Fifty-nine percent of Hispanics say brands aren’t doing ...

The ID will now be open to supply-side partners on the other end of the advertising exchange, including Amazon, which will ...