Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.

OpenAI launched ChatGPT Search in October 2024 and then made it free for all users in mid-December. Now, you don’t even need an account to use ChatGPT Search. How ...

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Google Search is now offering detailed shopping for product queries in the AI Overviews. Google will first give you a summary answer, which you can then expand, which will provide a super long and ...

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.

If you’re looking to stay ahead in the ever-evolving world of search engine optimization, attending the right conferences can ...