Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain ...
Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers.
When Sarah Zurell came on board as CELS Brands’ CMO in 2022, one of her goals was to make fashion footwear brand Chinese Laundry cool again. But like, really cool. “I want it to be cool enough for ...