Hyper-personalization is a key consumer motivator, with 60 percent of shoppers worldwide saying it is “extremely” or “very” important to receive tailored offers. Mass-marketed discounts are a relic of ...

Investment firms Silver Lake and GIC are acquiring Zuora, providers of a business monetization suite, in a stock deal valued at $1.7 billion.

Dovetail's new products and features fully automate data analysis and insight discovery across design research, product development, and every customer interaction.

DoubleVerify's expanded partnership delivers media quality authentication for advertisers using Spotify Ads Manager.

Teams will have access to Adobe Express within Miro's Innovation Workspace to create, collaborate, and execute on content in one place.

LinkedIn is updating its Accelerate, Live Event Ads, and Wire Program to help B2B marketers connect with buyer groups in new ways.

VideoAmp, a media measurement company, today launched the next generation of the Powered by VideoAmp Platform, encompassing a full suite of application programming interfaces and enhanced dashboard ...

Amazon launches AI creative studio, audio generator, product launch, optimization, and measurement solutions, and a new Amazon DSP experience.

Capacity has cemented eight deals in less than two years, adding significantly to its contact center offerings.

MessageGears' Data Activation and Engagement Platform will help companies unify, activate, and engage customer profiles directly from their cloud data warehouse.

The Treasure Data AI Framework is built on top of the unified, accurate customer data within Treasure Data CDP, with integrated privacy and security features. The first innovations within the Treasure ...

WeDoCRM, a CRM specialist agency, has launched CRM Audit Service to help businesses unlock the full value of their CRM systems.