Mastercard’s sales team used to inundate marketing with requests for “pretty pictures” but the brand’s B2B marketing lead has ...

Nestlé is an interesting case study. Its recently installed CEO, Laurent Freixe, who took over in August, has been on the ...

The London Stock Exchange Group went on a transformation journey to simplify and refine its brand architecture and message ...

Almost a fifth of brands anticipate job cuts in 2024’s final quarter, according to exclusive IPA Bellwether data.

Leading a brand is like running a relay, marketers must take the baton from those who built it in the past and be prepared to pass it on to those in the future, says Johnnie Walker global brand ...

Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to help marketers grow their skills and impact, and build better brands. This ...

Poundland has launched a rewards app, Poundland Perks, as part of a £20m investment as it looks to better understand customers. It comes a year after the retailer launched its first transactional ...

Fractional and interim CMO roles have been on the rise over the past 18 months. While the decision to hire on a fractional or interim basis varies from business to business, the challenging economic ...

The KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers who are still extremely cost-conscious, its CEO said.