If the plan is approved, Havas Group would once again become a separate public company as would media company Canal+ and publisher Louis Hachette Group.

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

Do I have your attention? Even then, where do we go from here? A report from the ARF with Kroger Precision Marketing says that getting "attention" from a media campaign isn’t all that effective ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

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Dennis Miller, who took over the reins of The CW Network after Nexstar Media Group acquired the network in late 2022, will ...

Debbie Harry and her music appear in campaign showcasing a young, diverse crowd of beautiful models in sumptuous romantic ...

The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.

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Japanese readers are being served business and financial news thanks to the launch of TBS CROSS DIG with Bloomberg, a joint project by Bloomberg Media and Tokyo Broadcasting System Television, Inc.